Three Players in a Marketing Event; All Three With Different Motives

This subject has taken me a while to publish. It’s not that talking about how the three different entities (customer, marketing organization and business owner) in a sales transaction have their own motives is hard to discuss. The challenge was finding a way to explain the differences so readers could really grasp how each entityContinue reading “Three Players in a Marketing Event; All Three With Different Motives”

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